Quoting Shedroff: Raw Data

I am reading bits and pieces of "Experience Design: A Manifesto for the Creation of Experiences," by Nathan Shedroff. I think I will post some quotes from time to time. (http://www.experiencedesignbooks.com/)

Data is not information. This is paramount to realize. Though we use the two terms interchangeably in our culture--mostly to glorify data that has no right to be ennobled--they mean distinctly different things.

Data is raw and often overabundant. While it may have meaning to experts, it is, for the most part, only the building blocks on which relevance is built. It also should never be produced for delivery in raw form to an audience--especially a consumer audience. This isn't so that it can be kept secret but because it has no inherent value. Until it is transformed into information (with context), its meaning is of little value and only contributes to the anxiety we feel dealing with so much information in our lives.
Page 37.